As a business owner, you work really hard to get your product or service in front of potential customers. You spend time and money engaging with them, nurturing them and hopefully encouraging a new purchase. Then the whole process is repeated again.
So many businesses do nothing after the sale has been made, yet this is one of the most critical points in the relationship between your business and your customers. Right after the point of purchasing, comes the time when a buyer has the highest level of potential buyer’s remorse.
It doesn’t matter what product or service you offer to your customers. You want to ensure that your buyer has a happy purchasing experience and that you’re following up with them.
One of your most important tasks is to take a customer who has purchased from you once and to encourage them to purchase from you again. It’s much easier (and cheaper) to sell again to an existing customer than it is to spend time, money and effort finding and nurturing a new lead.
What are you currently doing in your business right now after a customer purchases one of your products or services?
After Sales Nurturing is something that every business should look to add into
It doesn’t matter if you sell a product or service, in-person or online, following up effectively with your customers helps to generate additional sales, goodwill, referrals, reviews and more.